Whey Honest™ costs $49.95 for a 30 servings bottle. We use only the purest forms of Whey in our formula - isolate and hydrolyzed isolate. We could have used Whey Protein Concentrate instead. It's cheap, generally effective, and almost every other brand uses it. However, whey concentrate contains milk fat & sugar (at least 20% and sometimes more!). This lactose can create unwanted side effects such as high product cholesterol, clumping, difficult digestion, and slow absorption into the muscles. Plus, you are stuck creating milk based flavors and we had enough of those.
In contrast, whey isolates are much purer. Hydrolyzed isolates are even purer yet and are partially broken down, making them super easy to digest and rapidly absorbed by your muscles. These forms do cost more but they make for a much higher quality and more effective protein supplement.
We manufacture our products in a cGMP facility right here in the US. When our raw materials first come to the facility they are tested for imperfections and purity. Only the best ingredients make it through. Once combined, the formula is then tested a second time after mixing to ensure that what we put on the label is exactly what's inside.
We are endorsed by real life individuals, not paid spokespeople. It's a difficult way to build our brand but we like it this way. We'd rather earn your trust on our own merits than someone else's. This also is why we go out on a limb and offer the hustle harder guarantee (see below). We didn't come from the fitness or bodybuilding business. We are working professionals who got sick and tired of cut-rate products that were difficult to use. We set out to make trustworthy products for people like us...people like you.
But that's not all. With your purchase, you also get our hustle harder guarantee which affords you 3 levels of protection: